Bryan Simpson is more than just another pretty face at New Belgium. A 20 year veteran, he’s seen and pioneered many of the bike related efforts that New Belgium has pursued from it’s beginnings.

“Built and founded with a bike philosophy behind what we do” is how Bryan describes the early days and continues to be an advocate for all things bikes for New Belgium as it grows into it’s 26th year of crafting some of the Nation’s leading craft brews.

We sat down with Bryan at the brewery to sample some beers and talk about New Belgium, the beginnings of the Tour de Fat,  bikes and their support of the Ramble.

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